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Keywords: Inter‐firm comparisons
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Journal Articles
Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?
Available to Purchase
Journal of Business & Industrial Marketing (2001) 16 (5): 382–400.
Published: 01 September 2001
... (1987, p. 16) argues that any similarities that might be identified between B2B and consumer markets are superficial, concluding that: © MCB UP Limited 2001 Relationship marketing Inter‐firm comparisons Canada New Zealand Classic dichotomies As the marketing literature has...
