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1-8 of 8
Keywords: Knowledge transfer
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1486–1503.
Published: 04 February 2021
... be summarized as “trust,” that is, the individuals trust their selfless transfer behavior can be reciprocated by the recipients in the future. Design/methodology/approach In this study, a simulation model based on knowledge transfer behavior and reciprocal trust between individuals is built through agent...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (6): 1374–1387.
Published: 05 March 2019
...Yang Liu; Ping Deng; Jiang Wei; Ying Ying; Mu Tian By explicitly examining the role of knowledge transfer activities on an EMNE’s domestic innovation performance, our study advances the literature on R&D alliances and innovation management by connecting a firm’s absorptive capacity...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (6): 813–824.
Published: 03 July 2017
... This paper aims to focus on knowledge transfer between the headquarters and a subsidiary of a multinational corporation (MNC). A framework with type of knowledge, absorptive capacity, disseminative capacity and tie strength is proposed. The framework is verified qualitatively and then further developed...
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (5): 600–610.
Published: 06 June 2016
... at: lichtenthaler@web.de 26 04 2015 24 07 2015 31 07 2015 03 08 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Knowledge transfer Market orientation Open innovation Technology orientation Absorptive capacity...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (3-4): 436–458.
Published: 01 May 2015
...- and medium-sized enterprises, the evidence suggests that SMEs generally use “generic” university–industry knowledge transfer pathways (e.g. published research results) rather than university–industry links with high “relational” involvement. More significantly, the results indicate that SMEs are more likely...
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (3): 152–161.
Published: 22 February 2011
... and team literature, the authors propose that selling center performance is influenced by its internal and external social capital. Social capital influences selling center performance through facilitating knowledge transfer and absorption within and across the selling center. Practical implications...
Journal Articles
Journal of Business & Industrial Marketing (2010) 25 (5): 395–403.
Published: 15 June 2010
... awareness Business‐to‐business marketing Brand management Competitive strategy Knowledge transfer Branding theory for business‐to‐consumer markets suggests that consumers associate with the brand based on brand attributes, whereas the requirement of association for customers with the brand...
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (3): 213–223.
Published: 14 March 2008
...Satu Nätti; Jukka Ojasalo Purpose The knowledge of inhibitors of internal customer knowledge transfer in b‐to‐b professional service organizations is still in its infancy. Previous literature on professional service organizations has focused on knowledge processes on a general level without paying...
