Keywords: Knowledge transfer
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Journal of Business & Industrial Marketing (2011) 26 (3): 152–161.
Published: 22 February 2011
... and team literature, the authors propose that selling center performance is influenced by its internal and external social capital. Social capital influences selling center performance through facilitating knowledge transfer and absorption within and across the selling center. Practical implications...
Journal Articles
Journal of Business & Industrial Marketing (2010) 25 (5): 395–403.
Published: 15 June 2010
... awareness Business‐to‐business marketing Brand management Competitive strategy Knowledge transfer Branding theory for business‐to‐consumer markets suggests that consumers associate with the brand based on brand attributes, whereas the requirement of association for customers with the brand...
Journal Articles

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