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Keywords: Learning orientation
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (3): 521–536.
Published: 07 September 2023
... turbulence, learning orientation, ambidexterity and performance, with a particular focus on the mediation of bricolage. Design/methodology/approach Building on the literature review regarding the key constructs, hypotheses were developed. Data were collected using questionnaires from 229 SMEs in South...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (6): 1182–1196.
Published: 20 October 2021
.... In addition, results suggest that the higher learning orientation (LO) of user-entrepreneurs plays a vital role in innovation by strengthening the relationship between user-entrepreneurship and customer involvement. The study focuses on small entrepreneurial firms with less than equal to or less than...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (2): 360–373.
Published: 11 October 2018
... the conceptual model. Salespeople’s learning orientation has the greatest impact on the use of value-based selling. Managerial support exerts a positive effect on crafting. Salespeople’s experience has a positive impact on comprehension and confirmation. The implementation of value-based selling has...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (6): 468–485.
Published: 27 July 2012
... develop their knowledge generation competence by providing learning orientation culture and investing in human resource practices. Originality/value The paper aids in uncovering the relationship between organizational learning, human resource practices, knowledge generation competence...

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