...Pan Qiaohong; Benjamin O.K. Baffoe; Jiping Zhang Purpose The impact and legitimacy of logistics platforms on governance are being diminished due to the unreasonable behavior of some logistics platform participants; as such, government regulations need to be strengthened to revitalize...

... these smart services. Therefore, the authors pose the following research question: How does a manufacturing firm introduce and gain acceptance of new smart services within an established ecosystem? Design/methodology/approach Building on servitization, ecosystem and legitimacy theories, this paper...

...Rong Zhu; Yaoyao Fu; Ao Wen; Jiaxin Zhao Purpose This study aims to examine an emerging product–place co-branding marketing practice in China’s rural areas. The role of this practice in inclusive development is analyzed from the perspectives of value proposition innovation, market legitimacy...

...Safal Batra; Vishal K. Gupta; Sunil Sharma; Rahul Yadav Purpose The purpose of this study is to investigate potential lenders of legitimacy for business-to-business (B2B) startups as reflected in the willingness of potential customers to do business with startup firms. This study theorizes...

... of corporate social irresponsibility (CSIR) in the weaker institution and its effect on legitimacy and reputation. The presence of corporate ability moderates the impact of CSIR on legitimacy and reputation. Design/methodology/approach A list of manager’s contact information was generated from an online...

... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Rapid urbanization and the influx of rural residents to urban cities has led to the growth of informal settlements globally. Drawing on institutional theory, this paper aims to examine institutional actors’ legitimacy...

... and legitimization for value co-creation processes. Section 2 provides a theoretical model of value co-creation based on insights from the institutional theory of organizations. Sections 3 and 4 draw on the conceptual discussion to develop propositions relating to value co-creation and legitimacy. Section 5...

... internationalizing. The following research questions are posed: How do firms in complex health-care markets build network relationships? How is business market knowledge developed and legitimacy acquired to overcome the liability of outsidership? Design/methodology/approach The paper uses a multiple-case...

...Brian Low Purpose This paper aims to examine how a combination of legitimacy needs and actions (LNAs) can shed light on the legitimacy behaviour of private higher education institutions (PHEIs) operating in an institutional business environment that is witnessing significant public–private sector...

... deductively builds on a theoretical pre-understanding derived from extant literature related to management innovation and organizational legitimacy, and inductively draws on information gleaned from three in-depth case studies. Findings The study shows that the validation phase in the innovation process...