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Journal Articles

Location determinants of market expansion in China’s second-tier cities: a case study of the biotechnology industry

Kung-Jeng Wang, Yuliani Dwi Lestari, Tsau-Tang Yang

Journal of Business & Industrial Marketing (2015) 30 (2): 139–152.

https://doi.org/10.1108/JBIM-03-2012-0048

Published: 02 March 2015

... 2015 China Market expansion Medical products Market entry Biotechnology Location determinants Furthermore, second-tier cities in China have distinct advantages compared with other cities: cheaper labor costs, faster development speed, more favorable local policies, fresher air...

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Journal Articles

High‐tech, innovative products: identifying and meeting business customers' value needs

Adam Lindgreen, Michael Antioco, Roger Palmer, Tim van Heesch

Journal of Business & Industrial Marketing (2009) 24 (3-4): 182–197.

https://doi.org/10.1108/08858620910939732

Published: 13 March 2009

... the equipment. Product innovation Purchasing Influence Medical products An executive summary for managers and executive readers can be found at the end of this issue. A cornerstone of offering high‐tech, innovative products is to identify, determine, and develop appropriate value...