Keywords: Medical products
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2009) 24 (3-4): 182–197.
Published: 13 March 2009
... that has remained largely unexplored in the literature. To help manufacturers of high‐tech, innovative medical products demonstrate appropriate value offers to the different decision‐influencers in the purchasing process, we identify: the composition of the decision‐making unit; the different...
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (4): 32–42.
Published: 01 April 1993
... Industrial marketing Medical products USA High technology Efficiency Purchasing JOURNAL OF BUSINESS & INDUSTRIAL MARKETING Marketing High-technology Medical Equipment to Hospitals Paulette J. Polley and WilliamL.Shanklin Regulatory and market forces are making it difficult for medical facilities...

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