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Keywords: Medical products
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Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (2): 139–152.
Published: 02 March 2015
... 2015 China Market expansion Medical products Market entry Biotechnology Location determinants Furthermore, second-tier cities in China have distinct advantages compared with other cities: cheaper labor costs, faster development speed, more favorable local policies, fresher air...
Journal Articles
Journal of Business & Industrial Marketing (2009) 24 (3-4): 182–197.
Published: 13 March 2009
... the equipment. Product innovation Purchasing Influence Medical products An executive summary for managers and executive readers can be found at the end of this issue. A cornerstone of offering high‐tech, innovative products is to identify, determine, and develop appropriate value...
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (4): 32–42.
Published: 01 April 1993
... Health care Hospitals Industrial marketing Medical products USA High technology Efficiency Purchasing ...
