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Keywords: Mobile communication systems
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Journal Articles
The role of mobile technology in a buyer‐supplier relationship: a case study from the steel industry
Available to Purchase
Journal of Business & Industrial Marketing (2012) 27 (7): 554–563.
Published: 17 August 2012
... in multiple hierarchical levels to ensure data validity (see Table I for details). Buyer‐seller relationships Information technology Mobile technology Bonds Steel industry Mobile communication systems Communication technologies Business relationships or buyer‐supplier relationships have...
Journal Articles
Organizational network legitimacy and its impact on knowledge networks: the case of China's TD‐SCDMA mobility technology
Available to Purchase
Journal of Business & Industrial Marketing (2010) 25 (6): 468–477.
Published: 03 August 2010
... mobility technology market. Brian Low can be contacted at: b.low@uws.edu.au © Emerald Group Publishing Limited 2010 Knowledge management Mobile communication systems China There are now currently two world competing standards in 3G (third generation) mobility technologies: 1...
Journal Articles
Culture and design in emerging markets: the case of mobile phones in Russia
Available to Purchase
Journal of Business & Industrial Marketing (2008) 23 (6): 384–394.
Published: 01 August 2008
.... Asta Salmi can be contacted at: asta.salmi@hse.fi © Emerald Group Publishing Limited 2008 National cultures Design Emerging markets Mobile communication systems Russia Since the opening up of the former Soviet bloc, Russian markets have attracted global companies. These emerging...
Journal Articles
Increasing returns and marketing strategy in the twenty‐first century: Nokia versus Microsoft versus Linux
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Journal of Business & Industrial Marketing (2007) 22 (5): 295–301.
Published: 07 August 2007
... of return Marketing strategy World economy Mobile communication systems An executive summary for managers and executive readers can be found at the end of this article. This is shown in Figure 1 . There are at several differences in our critical mass approach relative to the broader...
Journal Articles
The role of personal networks in the development of industry standards: a case study of 3G mobile telephony
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Journal of Business & Industrial Marketing (2004) 19 (4): 283–293.
Published: 01 June 2004
... communication networks Standards Mobile communication systems The development of industry standards plays an important role in the diffusion and adoption of new technology. It also shapes the competitive situation of individual firms, depending on the kind of technology they adopt relative...
