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1-3 of 3
Keywords: New service development
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Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (5): 552–561.
Published: 01 June 2015
...Pinelopi Athanasopoulou; Elena Sarli Purpose – The purpose of this paper is to analyse the process followed by sponsors and sport properties in developing their sponsorship deals as seen from a new service development (NSD) perspective. Sponsorships are expensive and can be a source...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (2): 123–131.
Published: 28 January 2014
... innovation New service development New technology alone is often not sufficient to differentiate the offerings of manufacturing firms (Gebauer et al., 2011 ; Kowalkowski et al., 2012). Instead, a competitive advantage is created by combinations of products and services, so-called...
Journal Articles
Antecedents and consequences of using information from customers involved in new service development
Journal of Business & Industrial Marketing (2014) 29 (2): 112–122.
Published: 28 January 2014
...Dr Daniel Kindström, Dr Christian Kowalkowski; Pilar Carbonell; Ana-Isabel Rodriguez-Escudero Purpose – The current research aims to analyze antecedents and consequences of using the information provided by customers involved in new service development (NSD). It also seeks to examine...
