Keywords: Organizational behaviour
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Journal Articles
Journal of Business & Industrial Marketing (2009) 24 (7): 519–528.
Published: 28 August 2009
... Corporate strategy Management strategy Networking Organizational behaviour With few exceptions (Tuusjärvi, 2000 , 2003 ; Blois, 2002), empirical studies applying Macneil's theory have been largely quantitative and focused on a few operationalized relational norms selected in advance (Gundlach...
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Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (6-7): 493–508.
Published: 01 December 2003
... surveys. A need exists for a paradigm shift in research on organizational behavior (including modeling the antecedents of new product performance). The article outlines the telling weaknesses of case study research as seen by other researchers. The article examines Senge’s core propositions related...
Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (4-5): 309–335.
Published: 01 August 2003
... to the office furniture industry, the article illustrates descriptive modeling of the contingency dynamics in the thoughts and actions across the multiple parties involved in marketing‐buying interactions. © MCB UP Limited 2003 Marketing Buying Dynamics Organizational behaviour Loewenstein...
Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (3): 204–218.
Published: 01 June 2003
... the two functions are highly differentiated. This article draws on work in organizational learning and organizational behavior to identify criteria for successful collaboration between marketing and quality management and to propose a process for meeting the new ISO 9000 requirements. Customer...
Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (2): 179–195.
Published: 01 April 2003
... be combined in a survey instrument appropriate to each identified key client contact. “Strands of contact” © MCB UP Limited 2003 Customer satisfaction Business‐to‐business marketing Industrial marketing Relationship marketing Organizational behaviour Market research...
Journal Articles
Journal of Business & Industrial Marketing (1999) 14 (4): 276–297.
Published: 01 October 1999
... account management research: co‐ordination and transversality. © MCB UP Limited 1999 Business‐to‐business marketing Key accounts Organizational behaviour France Eight relevant themes For our research purposes we selected eight relevant themes which make up an initial overview...
Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (6): 439–460.
Published: 01 December 1998
... their contracts with Totes, Inc. and had found other companies who would produce the slipper‐socks at a much lower price. © MCB UP Limited 1998 Business strategy Business‐to‐business marketing Channel relationships Competitive advantage Marketing strategy Organizational behaviour...
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Journal Articles
Journal of Business & Industrial Marketing (1996) 11 (6): 7–19.
Published: 01 December 1996
.... In their review, Johnston and Lewin (1996) note that hundreds of conceptual and empirical articles have been published that either extend or test the original models. © MCB UP Limited 1996 Channel relationships Industrial purchasing Organizational behaviour Purchasing Systemic thinking...
Journal Articles
Journal of Business & Industrial Marketing (1996) 11 (3-4): 63–79.
Published: 01 June 1996
... in the contingency framework and discusses the implications of the proposed model. © MCB UP Limited 1996 Buyers Interaction Organizational behaviour Sales The primary focus of the dyadic interaction model is the two‐party exchange relationship. The basic idea is that effectiveness in exchange...
Journal Articles
Journal of Business & Industrial Marketing (1996) 11 (3-4): 7–24.
Published: 01 June 1996
... and, publications on inter‐organization buying behavior. Finally, as suggested in Sheth et al. (1988), the marketing discipline is increasingly influenced by the disciplines of organizational behavior (OB), industrial organizations (IO) and transaction cost theories in economics. The three conceptual...
Journal Articles
Journal of Business & Industrial Marketing (1990) 5 (2): 57–64.
Published: 01 February 1990
... of Organizational Buyer Behavior Choice," Proceedings, Southern Marketing Association, 1988, pp. 355-358. 64 © MCB UP Limited 1990 Consumer behaviour Organizational behaviour Strategic marketing Strategy ...

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