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1-16 of 16
Keywords: Organizational learning
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (8): 1130–1149.
Published: 19 May 2026
... on organizational performance. Practical implications This study advances organizational learning theory by showing that market learning capabilities enhance firm performance. The study demonstrates that the relationship between market learning and performance is shaped by five moderating boundaries at the firm...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (9): 1810–1832.
Published: 23 September 2025
... ). It further examines whether and how exploitative and exploratory organizational learning approaches undermine or promote the effectiveness of PT and BT . Design/methodology/approach Hierarchical moderated regression analysis was applied on a time-lag two-wave survey of 468 cross-industry small...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (7): 1406–1418.
Published: 25 December 2023
...Herbert Sima; Henry F.L. Chung; Yulong Liu Purpose Drawing on the organizational learning and relational governance literature, this study aims to advance a theoretical model to explain the export performance of emerging market export ventures. Design/methodology/approach This study selects...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (9): 1556–1569.
Published: 08 December 2020
...., 2012 ; Sammarra and Biggiero, 2008); sharing risks (Mariotti and Delbridge, 2012); and saving marketing and commercial costs (Provan and Sydow, 2009). This paper aims to investigate the impact of social features of an inter-organizational network on organizational learning and, in turn...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (3): 469–492.
Published: 13 October 2020
... Licensed re-use rights only Drawing on the literature on dynamic skills, this study builds upon and empirically tests a conceptual model that connects business and political ties, organizational unlearning, organizational learning and firm performance. Specifically, this study suggests...
Journal Articles
M. Teresa Ortega Egea, María Isabel Roldán Bravo, Antonia Ruiz Moreno, Carmen Haro Domínguez, Dainelis Cabeza Pullés
Journal of Business & Industrial Marketing (2021) 36 (3): 493–504.
Published: 25 September 2020
...M. Teresa Ortega Egea; María Isabel Roldán Bravo; Antonia Ruiz Moreno; Carmen Haro Domínguez; Dainelis Cabeza Pullés This study resolves conflicting views of the relationship between organizational learning and technical innovation and adds to the existing literature that indicates...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (1): 164–176.
Published: 03 July 2020
.... Pantouvakis and Bouranta (2013) linked organizational learning culture (OLC) and customer satisfaction with moderating the effect of job satisfaction. Similarly, Islam et al. (2014) established a link between OL and CS with mediating the effect of employee normative commitment...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (12): 2165–2175.
Published: 19 June 2020
...Harriette Bettis-Outland; Roberto Mora Cortez; Wesley J. Johnston Purpose This paper aims to evaluate the behavior of micro and macro business networks in a trade show context. The following questions are addressed: How do business networks impact organizational learning at trade shows? Can...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (6): 1171–1182.
Published: 16 October 2018
..., 1990 ; Guo and Wang, 2015). Marketing literature, while acknowledging the relevance of organizational learning for a better market understanding, has shown remarkably little effort to develop a framework for organizational wisdom (OW). A learning organization becomes wiser through time...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 984–1000.
Published: 24 September 2018
... capabilities (IT capability and organizational learning) and service innovation performance, under conditions of entrepreneurial alertness. Design/methodology/approach The theoretical hypotheses are confirmed by partial least squares analysis of survey responses collected from 170 IT B2B service firms...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (1): 126–133.
Published: 05 February 2018
...Harriette Bettis-Outland; Monica D. Guillory Purpose This paper aims to illustrate the interface between emotional intelligence (EI), trust and organizational learning in the context of a trade show environment. Design/methodology/approach Theoretical underpinnings of this conceptual study...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (1): 63–74.
Published: 16 January 2014
... marketing Business-to-business marketing Organizational performance organizational learning Data quality An executive summary for managers and executive readers can be found at the end of this article. There is a growing consensus on a global scale that by developing theory and best...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (6): 468–485.
Published: 27 July 2012
... develop their knowledge generation competence by providing learning orientation culture and investing in human resource practices. Originality/value The paper aids in uncovering the relationship between organizational learning, human resource practices, knowledge generation competence...
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (4): 253–269.
Published: 01 July 2002
... examines the role which these organizational filters play in unlearning; viewed here as a specialized form of organizational learning. Unlearning is defined as the “process by which firms eliminate old logics and make room for new ones” by Prahalad and Bettis. The author argues that firms which engage...
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (4): 270–281.
Published: 01 July 2002
... on their experiences. The challenge in building learning organizations is fighting the bureaucratization that often replaces experimentation with control and routine. This paper examines the literature on market orientation, organizational learning and adult learning theory to identify how individual level learning...
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (4): 302–323.
Published: 01 July 2002
... of strategic resources serves as a powerful form of differentiation (Barney, 1991). © MCB UP Limited 2002 Supply chain Cycle time Organizational learning Corporate culture Development of new knowledge Organizations are forced to confront a variety of challenges, including...
