... is established and validated via structural model analysis using PLS-SEM, NCA and predictive performance analysis. Findings The results provide empirical support for the proposed model from the perspective of probability, establishing an efficient distribution channel governance formula in FMCG . However...

... and robustness? To answer our research questions, we will adopt two complementary methods to test our hypothesis: the Partial Least Squares (PLS-SEM) and the necessary condition analysis (NCA), which is an emerging methodological prism recently proposed by Dul (2016 , 2024) and Dul et al. (2023...

... economic value and when a few competing firms engage in similar actions. CSR orientation Competitive advantage Trust Corporate reputation Resource-based view Business-to-business market PLS-SEM Process macro King Abdulaziz University, Jeddah, Saudi Arabia G: 419-120-1439...

... from a variety of US industries was used, with 43.8% classifying themselves as inside. Multi-group analysis using partial least squares structural equations modeling (PLS-SEM) was conducted where job type serves as the moderator for the entire model. Findings Results indicated four of six...

... (n = 190) and tested a reflective–formative hierarchical model using partial least squares structural equation modeling (PLS-SEM). Findings Sales transformation is a multidimensional construct that includes four higher-order dimensions, namely, people, digitalization, integration and acceleration...