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Keywords: Paper industry
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Journal Articles
Supplier strategies to increase customer purchases over the duration of customer‐supplier relationships
Available to Purchase
Journal of Business & Industrial Marketing (2008) 23 (8): 529–543.
Published: 10 October 2008
... professionals in the paper industry was conducted to investigate how customer performance outcomes, supplier quality and delivery performance, the presence of relational norms and customer perspectives of environmental uncertainty vary in their influence on increasing customer purchases over time. Findings...
Journal Articles
An exploratory examination of environmentally responsible straight rebuy purchases in large Australian organizations
Available to Purchase
Journal of Business & Industrial Marketing (1998) 13 (1): 54–69.
Published: 01 February 1998
... attributes will therefore depend on the firm and PA’s environmental involvement. © MCB UP Limited 1998 Australia Business‐to‐business marketing Green marketing Paper industry Product management Recycling It has been suggested that company efforts to “buy green” can have the makings...
