Keywords: Phenomenology
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Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (7): 547–553.
Published: 17 August 2012
...) , D'Andrade (1981) , Colby (1996) and Tyler (1969) . Hermeneutic phenomenology, as interpreted by Van Manen (1990) and developed by Shütz and Luckman (1973) , is used as a theoretical knowledge base. Most importantly, in‐depth interviewing, as described and prescribed by Seidman (1998) , is adapted...

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