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Keywords: Positioning
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Journal Articles
Positioning strategies in business markets
Available to Purchase
Journal of Business & Industrial Marketing (2000) 15 (6): 416–437.
Published: 01 November 2000
...Stavros P. Kalafatis; Markos H. Tsogas; Charles Blankson Tests the relevance of positioning within the domain of business marketing through the application of a new typology of positioning strategies. The proposed typology is tested in a well‐established market sector which is characterised...
Journal Articles
The PISCESSM Process: guiding clients to creative positioning strategies
Available to Purchase
Journal of Business & Industrial Marketing (2000) 15 (2-3): 163–169.
Published: 01 April 2000
...Harry Vardis; Sandra Vasa‐Sideris Creativity is essential to the development of positioning strategies. However, for these creative solutions to be implemented, the client must be willing to accept them. Built on a foundation of extensive research and practice in the field of creativity...
