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Keywords: Positioning decision-making
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (12): 2111–2125.
Published: 07 May 2020
...Stavros P. Kalafatis; Charles Blankson; Marvyn Luxly Boatswain; Markos H. Tsogas Purpose Grounded in regulatory mode theory (RMT), this study aims to investigate the impact of managers’ orientation for action (locomotion and assessment) in business-to-business positioning decision-making...
