... included in this study, which also examined the differences between higher risk purchases such as machine tools and more routine purchases such as component parts. A multi‐dimensional approach to product quality was adopted, based on earlier exploratory studies. Country‐of‐origin was found to influence...

... that although business positioning is predominantly determined by hard criteria (e.g. product quality) and relationship building factors (e.g. personal contact), other considerations such as company structures (i.e. geographical coverage), breadth of offerings and degree of integration (i.e. location...

... in advanced countries. Proposes that country‐of‐origin cue is still an important factor in industrial purchase decisions. © MCB UP Limited 1997 International purchasing International trade Product attributes Product quality The third part of the questionnaire dealt with product attributes...