...Nicholas Mathew; Rajshekhar (Raj) Javalgi Purpose The purpose of this study is to examine the impact of cultural intelligence, service capabilities and differentiation advantage on firm financial success within the context of emerging market professional service small and medium-sized enterprises...

...-use rights only Professional services Customer satisfaction Project management Agile practice Knowledge-intensive business services Knowledge-intensive business services (e.g. traditional services, such as management consultancy or software development) depend on expert knowledge...

.... The results demonstrate positive effects of human capital and relational trust on the core dimensions of brand equity. In the context of the professional services, human capital was found to have a stronger direct impact than relational trust on brand associations, perceived quality and brand loyalty...

... Professional services Sport Business-to-business marketing New service development NSD process Sponsorships Sponsorship is a practice followed by firms around the world. Sponsorship expenditure is rising rapidly on a global basis and is expected to rise even more in the coming years (International...

...Susan M.B. Schertzer; Clinton B. Schertzer; F. Robert Dwyer Purpose – Business to business (B2B) professional services depend on inter-firm cooperation for the co-creation of value. Such cooperation rarely happens overnight; it requires time for the relationship to develop. The purpose...

... been suggested as being one tool for achieving this. The goal of the present study is to find out how services provided in modular form (here referred to as service modularity) can exert an influence on the value perception of the customer in the professional services field. Design/methodology...

... within such contexts. Business‐to‐business marketing Professional services Relationship marketing Much of the research conducted on the nature of relationships within professional services has assumed that they largely occur within a “credence” market context (e.g. Morgan, 1991...

...Satu Nätti; Jukka Ojasalo Purpose The knowledge of inhibitors of internal customer knowledge transfer in b‐to‐b professional service organizations is still in its infancy. Previous literature on professional service organizations has focused on knowledge processes on a general level without paying...

...Ellen Day; Hiram C. Barksdale Going from the short list to winning the contract is critical to a professional service provider, yet relatively few studies have investigated selection criteria used in this last stage of the selection process. This paper presents a qualitative study that examined...