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Keywords: Relational view
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Journal Articles
Journal of Business & Industrial Marketing 1–14.
Published: 11 August 2026
... by the resource-based view and relational view, unique insights arise that address a problem concerning the contrasting prior findings regarding the relationship between coopetition and firm performance. The paper extends current literature beyond contextual moderators that have been previously investigated...
Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (4): 453–467.
Published: 12 February 2026
... underexplored. This study aims to examine the mechanisms by which upstream component suppliers are involved in servitization initiatives. Design/methodology/approach Drawing on the relational view, this study examines the relationship between integrator power and supplier strategic alignment using...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (8): 1624–1640.
Published: 22 August 2025
... for influencing customer behavior. Despite high relevance, how brand equity can affect relationships in supply chain management has been less researched. Therefore, based on the core tenets of the resource-based view and the relational view, this study aims to empirically investigate how brand equity can affect...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (12): 2561–2577.
Published: 21 April 2023
... the relational view to propose a research model that associates interfirm information technology (IT) capability and interfirm trust with omnichannel integration through interfirm integration (i.e. authority integration and cooperative integration). Furthermore, this work considers a firm’s channel usage variety...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (10): 2134–2150.
Published: 12 January 2023
... features to achieve financial benefits. The findings also reveal the importance of collaborative communication and information sharing for knowledge generation that leads financial benefits through quality investment. This study shows that PBC governance strengthens the theory of relational view...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (3): 400–419.
Published: 03 September 2020
...James M. Crick Coopetition-oriented mindsets Coopetition-oriented behaviours Industry experience Degree of internationalisation Relational view Resource-based theory This investigation contributes to the business-to-business marketing literature with new evidence on how...
Journal Articles
The dark side of coopetition: when collaborating with competitors is harmful for company performance
Journal of Business & Industrial Marketing (2020) 35 (2): 318–337.
Published: 04 October 2019
... considerations towards whether this link could have a diminishing-returns effect. Thus, this paper aims to examine the non-linear (quadratic) relationships between coopetition and three performance outcomes. Using resource-based theory and the relational view, this study is designed to evaluate the dark side...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (2): 518–531.
Published: 08 January 2019
... is to examine the moderating factors that could affect the relationship between coopetition (the interplay between cooperation and competition) and company performance. Under the relational view and resource-based theory, key articles surrounding coopetition were reviewed. A conceptual framework...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (2): 183–195.
Published: 05 March 2018
... perspectives. This integrative model aligns with the relational view (RV) to explore the immediate precursors of channel performance at the interorganizational level. RV is a well-established framework to explain and guide the selection of interorganizational drivers of channel performance (Combs et al...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (5): 387–399.
Published: 27 May 2014
...Karthik N.S. Iyer Purpose – The purpose of this research is to enhance understanding of the sources of relational rents in supply chains and the nature of their relationships with performance. Using the relational view framework and contingency perspective, the study develops a model...
