... underexplored. This study aims to examine the mechanisms by which upstream component suppliers are involved in servitization initiatives. Design/methodology/approach Drawing on the relational view, this study examines the relationship between integrator power and supplier strategic alignment using...

... for influencing customer behavior. Despite high relevance, how brand equity can affect relationships in supply chain management has been less researched. Therefore, based on the core tenets of the resource-based view and the relational view, this study aims to empirically investigate how brand equity can affect...

... the relational view to propose a research model that associates interfirm information technology (IT) capability and interfirm trust with omnichannel integration through interfirm integration (i.e. authority integration and cooperative integration). Furthermore, this work considers a firm’s channel usage variety...

... generation Goal congruence Incentive alignment Relational view Today, buyers’ expectations for systems that require significant resources for after-sale support have shifted from owning such systems outright to obtaining the desired outcomes from suppliers (Wang et al., 2020). Undoubtedly...

... the relationship between a coopetition-oriented mindset and coopetition-oriented behaviours under the moderating roles of industry experience and degree of internationalization, guided by resource-based theory and the relational view. The chosen empirical context was the Canadian wine industry because wine...

... considerations towards whether this link could have a diminishing-returns effect. Thus, this paper aims to examine the non-linear (quadratic) relationships between coopetition and three performance outcomes. Using resource-based theory and the relational view, this study is designed to evaluate the dark side...

... the relational view and resource-based theory, key articles surrounding coopetition were reviewed. A conceptual framework (with six research propositions) was developed to understand the nature of the relationship between coopetition and company performance. While the coopetition – company performance...

... and correcting the effect sizes of performance drivers from different theoretical perspectives. It further develops and tests an integrative model of four immediate interorganizational drivers of channel performance. Relationship marketing Meta-analysis Relational view Interorganizational governance...

...Karthik N.S. Iyer Purpose – The purpose of this research is to enhance understanding of the sources of relational rents in supply chains and the nature of their relationships with performance. Using the relational view framework and contingency perspective, the study develops a model...