Keywords: Relational view
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (8): 1624–1640.
Published: 22 August 2025
... for influencing customer behavior. Despite high relevance, how brand equity can affect relationships in supply chain management has been less researched. Therefore, based on the core tenets of the resource-based view and the relational view, this study aims to empirically investigate how brand equity can affect...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (2): 318–337.
Published: 04 October 2019
... considerations towards whether this link could have a diminishing-returns effect. Thus, this paper aims to examine the non-linear (quadratic) relationships between coopetition and three performance outcomes. Using resource-based theory and the relational view, this study is designed to evaluate the dark side...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (2): 518–531.
Published: 08 January 2019
... is to examine the moderating factors that could affect the relationship between coopetition (the interplay between cooperation and competition) and company performance. Under the relational view and resource-based theory, key articles surrounding coopetition were reviewed. A conceptual framework...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (2): 183–195.
Published: 05 March 2018
... perspectives. This integrative model aligns with the relational view (RV) to explore the immediate precursors of channel performance at the interorganizational level. RV is a well-established framework to explain and guide the selection of interorganizational drivers of channel performance (Combs et al...
Journal Articles

or Create an Account

Close subscription notice
Close access options