... the supplier’s perspective and lacks a systematic exploration of the causal relationships in the VBS mechanism when viewed from the customer’s perspective. This study aims to examine how customer perceived value influences repurchase intention and word-of-mouth recommendation intention through the mediating...

...Yi Liu; Xue Li; Maggie Chuoyan Dong The purpose of this study is to investigate how does key accounts managers’ (KAMs’) customer orientation affect customers’ repurchase intention and how do tie strength and structural holes in KAMs’ client networks moderate these linkages. Paired data...