Keywords: Resource-based view
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Journal Articles
Journal Articles
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Journal of Business & Industrial Marketing (2026) 41 (8): 1182–1200.
Published: 27 May 2026
... of digital transformation. The findings not only extend theoretical frameworks by integrating the resource-based view and value co-creation theory but also offer practical guidance for firms seeking to achieve a sustainable competitive advantage in today’s fast-paced business environment. Corresponding...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (8): 1624–1640.
Published: 22 August 2025
... for influencing customer behavior. Despite high relevance, how brand equity can affect relationships in supply chain management has been less researched. Therefore, based on the core tenets of the resource-based view and the relational view, this study aims to empirically investigate how brand equity can affect...
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Journal of Business & Industrial Marketing (2023) 38 (5): 1176–1190.
Published: 08 August 2022
...Yuxiao Ye; Lu Yang; Baofeng Huo; Xiande Zhao Purpose Drawing on the resource-based view (RBV), this study aims to investigate the impact of social capital, namely, structural (information sharing), cognitive (shared value) and relational (relationship commitment) capital in the supplier...
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Journal of Business & Industrial Marketing (2018) 33 (6): 822–836.
Published: 11 September 2018
... have not addressed the IoT-specific resources, processes and capabilities that manufacturers’ possess. This is one of the first studies to conceptualize how these capabilities are used. Servitization Internet of Things Business intelligence Resource-based view Digitalization Industrial...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (5): 752–770.
Published: 05 June 2017
... were conducted to complement an analysis of extensive secondary data. RQ1. What determines the solution provider’s strategic capabilities? The present study intends to fill this gap by building on the grounds of the resource-based view (RBV) and solution business literature...

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