... of digital transformation. The findings not only extend theoretical frameworks by integrating the resource-based view and value co-creation theory but also offer practical guidance for firms seeking to achieve a sustainable competitive advantage in today’s fast-paced business environment. Extant research...

.... The authors also underscore the role of marketing leadership in aligning global strategies with local market conditions to drive subsidiary success in global business-to-business (B2B) markets. Originality/value This study advances the literature by integrating the resource-based view and institutional...

... for influencing customer behavior. Despite high relevance, how brand equity can affect relationships in supply chain management has been less researched. Therefore, based on the core tenets of the resource-based view and the relational view, this study aims to empirically investigate how brand equity can affect...

... resources. Design/methodology/approach By adapting the state of the art of the contemporary resource-based discussion (resource-based view, dynamic capabilities view, relational view, resource-based view for a networked environment) to the context of IoT-driven business models, the paper typifies...

... satisfaction by leveraging IoT. The study can help management prioritize and develop key IoT capabilities to meaningfully increase customer satisfaction metrics. Originality/value Building on the dynamic capabilities and resource-based view of the firm, an integrated decision-making research model...

... for further internationalization activities both within and beyond the region (Ibeh et al., 2012). Our study makes several contributions. First, it contributes to the resource-based view (RBV) by confirming that trust and reputation serve as intangible strategic resources that strengthen...

...). It is argued that digital platform capability can help firms develop access to resources (Cenamor et al., 2019), and employees can reach resources in response to job requirements (Wan and Liu, 2021). Indeed, these arguments are implied but lack integration. Here, based on the resource-based view (RBV...

...Yuxiao Ye; Lu Yang; Baofeng Huo; Xiande Zhao Purpose Drawing on the resource-based view (RBV), this study aims to investigate the impact of social capital, namely, structural (information sharing), cognitive (shared value) and relational (relationship commitment) capital in the supplier...

...Bishwajit Nayak; Som Sekhar Bhattacharyya; Bala Krishnamoorthy Purpose Academic dialogue related to ‘organizational performance’ in strategic management has primarily centred around the industrial organization theory (IO) and resource-based view (RBV). Both perspectives, though conceptually...

... in the exchange (Farrelly and Quester, 2005b). These resources are expected to enhance each party’s competitive position or else motivation for such an exchange would be absent. The resource-based view (RBV) of the firm provides a theoretical framework for evaluating the likelihood that particular resources...

... 2020 Emerald Publishing Limited Licensed re-use rights only China belt and road initiative Collaborations Market orientation Resource-based view Knowledge-based view Small and medium enterprises Most recently, two important and essential hypothetical approaches have been adapted...

... the target market, warehousing and control of the physical product flow (Pinho and Martin, 2010). Export performance Vietnam SMEs Structural equation modelling Resource-based view Contingency theory Market globalization, rapid technological improvements, government support and recent...

... strategic actions (Lengnick-Hall and Wolff, 1999) through the market forces approach (Porter, 1980) or the resource-based view of the firm (Barney, 1991). A qualitative case study on five new entrants to the industrial service market. Taija Turunen can be contacted at: taija.turunen...

... that manufacturers’ possess. This is one of the first studies to conceptualize how these capabilities are used. Servitization Internet of Things Business intelligence Resource-based view Digitalization Industrial internet Mathias Hasselblatt can be contacted at: mathias.hasselblatt@student.uwasa.fi...

... model based on the comparative case data. Case firms were selected for the study based on a representative quantitative data set. The results were verified and triangulated with external data. Solutions Servitization Resource-based view Solution business Strategic capability © Emerald...