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Keywords: Retail trade
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Journal Articles
Journal of Business & Industrial Marketing (1999) 14 (5-6): 416–432.
Published: 01 December 1999
... their customers greater customer satisfaction. © MCB UP Limited 1999 Business‐to‐business marketing Customer satisfaction Retail trade Suppliers Dimensions of retailer satisfaction as a subject of theoretical considerations. No one can observe directly how satisfied a person...
Journal Articles
Journal of Business & Industrial Marketing (1999) 14 (1): 30–48.
Published: 01 March 1999
... marketing and purchasing decisions of capital equipment related to retail store operations are provided. © MCB UP Limited 1999 Capital equipment Hierarchy Purchasing Retail trade Supermarkets Organizational buying theory (Choffray and Lilien, 1980; Robinson et al., 1967...
Journal Articles
Journal of Business & Industrial Marketing (1994) 9 (4): 5–18.
Published: 01 December 1994
... control Retail trade Suppliers Wood Home center retailers are adopting interorganizational information system (IOS) technologies which create linkages with suppliers with goals of shortened order cycles and improved inventory replenishment and management. In order to be competitive in servicing...
