... objectives, data were collected from 193 companies operating in four different B2B service industries. Findings The findings of the study indicate that, in the current study, the companies investigated seem to follow various pricing objectives with a particular emphasis being placed on customer-related...

... business services ”, Industry and Innovation , Vol. 13 No. 3 , pp. 335 - 358 . Freel, M. (2007), “ Are small innovators credit rationed? ”, Small Business Economics , Vol. 28 No. 1 , pp. 23 - 35 . Freel, M...

... organizational structures Service business Manufacturing companies Service offerings Service transition Internationalization of services International business Service industries In the last couple of years, the service business has become an important growth area in manufacturing industry. Since...

... as a qualitative approach in contrast to a quantitative survey. © Emerald Group Publishing Limited 2011 Business planning Business‐to‐business marketing Modelling Mass customization Service industries An executive summary for managers and executive readers can be found at the end...

.... It offers both conceptual contributions and statistical evidence that key nations differ in their activities in regard to such high‐level and complex service offerings. © Emerald Group Publishing Limited 2011 Emerging markets Service industries Knowledge economy Competitive strategy...

... © Emerald Group Publishing Limited 2010 Service industries Benchmarking Total quality management Small enterprises Performance management Benchmarking as a management methodology gained notable attention from academics in the early 1980s; and focus within benchmarking has been...

... Computer software Information services Service industries Technology led strategy An executive summary for managers and executive readers can be found at the end of this article. Blanca Hernandez can be contacted at: bhernand@unizar.es © Emerald Group Publishing Limited 2010...

... that comprise brand image play a critical role in determining the customer response differential. Thus, it is brand image that is primarily responsible for brand differentiation. © Emerald Group Publishing Limited 2007 Service industries Networking Business‐to‐business marketing Brands...

... of a vendor with knowledge and experience in your industry is important. © MCB UP Limited 1998 Mergers and acquisitions Outsourcing Purchasing Service industries Service quality Services marketing The differences between goods and services, and how they should be marketed have been...