... the success of NSD, and examines service modularity as an important contingency factor that enhances NSD performance in supply chains. Design/methodology/approach Based on service-dominant logic, this study builds a conceptual model to empirically explore the impacts of SCRQ and knowledge sharing on NSD...

... could add to the research on service modularity according to a service perspective. Moreover, information about customers and other actors’ involvement on the platform was gathered from the firms studied, no customers or other actors were interviewed. This study shows the importance of a firm...

...Assistant Prof. Thomas Brashear-Alejandro, Dr Sergio Biggemann; Per Carlborg; Daniel Kindström Purpose – This paper aims to investigate the role of service modularity in developing and deploying efficient services, while at the same time meeting diverse customer needs. The analysis distinguishes...

... been suggested as being one tool for achieving this. The goal of the present study is to find out how services provided in modular form (here referred to as service modularity) can exert an influence on the value perception of the customer in the professional services field. Design/methodology...