Keywords: Social exchange
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (2): 256–272.
Published: 28 July 2023
..., Cortez et al. (2023) point out the need of leveraging theories like the social exchange theory to understand online engagement in B2B settings. Hence, the research objectives are to understand the enablers of high-quality C2C interactions in a B2B-OBC; and to examine the outcomes...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (8): 1668–1680.
Published: 06 August 2019
...Kevin E. Voss; Emily C. Tanner; Mayoor Mohan; Yong-Ki Lee; Hong Keun Kim Purpose Reciprocity has traditionally been overlooked in social exchange models of inter-firm relationships. Therefore, this research integrates reciprocity and its antecedents into a social exchange model of inter-firm...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (8): 1100–1113.
Published: 14 November 2018
... in industrial networks, as compared to pure social networks, is thus understandable. However, it remains a paradox that one of the key aspects of the interaction acknowledged in IMP – social exchange – has not received more attention within its conceptual apparatus. In recent years, several researchers...

or Create an Account

Close Modal
Close Modal