Keywords: Strategic planning
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (9): 1389–1401.
Published: 15 June 2020
... contemporary markets. Furthermore, the paper provides an “actors-agendas-outcomes” scanning framework that offers awareness of market-shaping acts. This paper is the first to consider market-scanning frameworks from a market-shaping perspective. Marketing strategy Strategic planning Environmental...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 911–930.
Published: 08 October 2018
... mean) ranging from a very low 0.03 to a high 0.61. Decision making Relationship marketing Conflict Strategic planning Buyer-seller relationship Channel relationships Researchers contend that conflict is inevitable and endemic in nearly all channel relationships. As conflict...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (6): 400–416.
Published: 01 December 1997
...; Utterback, 1979; Utterback and Abernathy, 1975). Environmental risk assessment Innovation Organizational structure Strategic planning A new business era, in which information technology is changing the way we work and live has emerged (Business Week, 1994; Stewart, 1994). The information...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (6): 383–399.
Published: 01 December 1997
... of the substitution with the newer technology having assumed to have passed the hurdle of market acceptance and thus reached its full potential. The model generates an S‐Curve (Figure 2) that ultimately becomes a marketing tool for developing product life cycles. The curve has two Strategic planning...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (2): 149–162.
Published: 01 April 1997
...Yanqing Duan; Phillip Burrell Formal planning can yield many benefits for all types of companies but many companies are experiencing difficulties with marketing planning. It has been recognized that expert systems would bring benefits to companies by helping them make better strategic plans...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (2): 118–133.
Published: 01 April 1997
...). This results in a reduction of average costs as experience is accumulated. Governance Hybrid systems Production costs Strategic planning Transaction costs In rapidly changing markets, firms face extremely short cycles to develop and market their products and services. The need for rapid action...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (1): 66–75.
Published: 01 February 1997
... as when we clustered the Greek dairy industry. So, we come up with three main groups: Dairy industry Greece Groups Investment Strategic planning What makes firms, competing in an industry, differ from one another is their competitive strategy, which enables them to react...
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (2): 61–69.
Published: 01 February 1993
... and commercialization and presents a model which integrates engineering concepts and market‐oriented perspectives. © MCB UP Limited 1993 Innovation Product strategy Strategic planning New product development VOLUME 8 NUMBER 2 1993 Strategic Marketing and New Product Development AN INTEGRATED APPROACH...
Journal Articles
Journal of Business & Industrial Marketing (1990) 5 (2): 65–70.
Published: 01 February 1990
...‐thinking breed of manager is essential to enable US business to compete on an international scale. © MCB UP Limited 1990 Human resource development Management styles Organizational restructuring Sales Strategic planning Teams Note: This paper was subsequently published in Journal...
Journal Articles
Journal of Business & Industrial Marketing (1989) 4 (1): 37–48.
Published: 01 January 1989
...Noel B. Zabriskie Describes how corporations have recently decided that development of strategic planning information can be improved through the involvement of lower‐level line managers in their planning process. Proposes a practical method for organising middle‐level line managers in sequential...

or Create an Account

Close subscription notice
Close access options