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1-13 of 13
Keywords: Strategic planning
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (9): 1389–1401.
Published: 15 June 2020
..., the paper provides an “actors-agendas-outcomes” scanning framework that offers awareness of market-shaping acts. This paper is the first to consider market-scanning frameworks from a market-shaping perspective. Marketing strategy Strategic planning Environmental scanning Market-shaping...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 911–930.
Published: 08 October 2018
... Strategic planning Buyer-seller relationship Channel relationships There appears to be some risk, though, in relying exclusively on the weighted average correlation in that a few large-sample studies could dominate the analysis. We therefore also report the un-weighted or simple average...
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (2): 81–91.
Published: 01 February 2011
... effects of environmental uncertainty variables on the IT‐collaboration relationship. The study addresses these issues. © Emerald Group Publishing Limited 2011 Information technology Supply chain management Organizational performance Strategic planning An executive summary for managers...
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (7): 335–338.
Published: 01 December 2005
... high performance and thereby allows for high NPP in the absence of a KSF; and advocating a contingency versus a deterministic approach to modeling high and low NPP. The literature provides extensive support for the basic proposition that increases in NPD strategic planning and activities...
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (7): 347–354.
Published: 01 December 2005
... among manufacturers and resellers provides an explicit sensemaking approach for executives. Decision making Strategic planning The “Millie's Hand Cooked Potato Chips” case is an undisguised thick description of entrepreneur behavior covering a five‐year period, 1984 through 1988. Brian Shore...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (6): 383–399.
Published: 01 December 1997
... framework, review of related literature, methodology, findings, discussion of findings and their implications and, finally, recommendations to practitioners. © MCB UP Limited 1997 Strategic planning Technical change Technical forecasting Technological innovation Strategic planning...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (6): 400–416.
Published: 01 December 1997
... 1997 Environmental risk assessment Innovation Organizational structure Strategic planning Environmental hostility refers to the degree of threat to the firm posed by the multifacetedness, vigor, and intensity of competition and the cycles and swings of the firm’s industry (Khandwalla...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (2): 149–162.
Published: 01 April 1997
...Yanqing Duan; Phillip Burrell Formal planning can yield many benefits for all types of companies but many companies are experiencing difficulties with marketing planning. It has been recognized that expert systems would bring benefits to companies by helping them make better strategic plans...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (2): 118–133.
Published: 01 April 1997
... Governance Hybrid systems Production costs Strategic planning Transaction costs In rapidly changing markets, firms face extremely short cycles to develop and market their products and services. The need for rapid action challenges a firm’s ability to champion the entire process of product...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (1): 66–75.
Published: 01 February 1997
... collected for: Dairy industry Greece Groups Investment Strategic planning What makes firms, competing in an industry, differ from one another is their competitive strategy, which enables them to react to their environment and to achieve their goals. The competitive strategy...
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (2): 61–69.
Published: 01 February 1993
... and commercialization and presents a model which integrates engineering concepts and market‐oriented perspectives. © MCB UP Limited 1993 Innovation Product strategy Strategic planning New product development VOLUME 8 NUMBER 2 1993 Strategic Marketing and New Product Development AN INTEGRATED APPROACH...
Journal Articles
Journal of Business & Industrial Marketing (1990) 5 (2): 65–70.
Published: 01 February 1990
...‐thinking breed of manager is essential to enable US business to compete on an international scale. © MCB UP Limited 1990 Human resource development Management styles Organizational restructuring Sales Strategic planning Teams Note: This paper was subsequently published in Journal...
Journal Articles
Journal of Business & Industrial Marketing (1989) 4 (1): 37–48.
Published: 01 January 1989
...Noel B. Zabriskie Describes how corporations have recently decided that development of strategic planning information can be improved through the involvement of lower‐level line managers in their planning process. Proposes a practical method for organising middle‐level line managers in sequential...
