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Keywords: Strategic planning
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (9): 1389–1401.
Published: 15 June 2020
..., the paper provides an “actors-agendas-outcomes” scanning framework that offers awareness of market-shaping acts. This paper is the first to consider market-scanning frameworks from a market-shaping perspective. Marketing strategy Strategic planning Environmental scanning Market-shaping...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 911–930.
Published: 08 October 2018
... Strategic planning Buyer-seller relationship Channel relationships There appears to be some risk, though, in relying exclusively on the weighted average correlation in that a few large-sample studies could dominate the analysis. We therefore also report the un-weighted or simple average...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (7): 347–354.
Published: 01 December 2005
... for a manufacturer of FMCGs, this primer in cognitive mapping analysis is applicable to a wide range of decision processes. Decision making Strategic planning An executive summary for managers and executive readers can be found at the end of this issue. Mintzberg (1973) and colleagues (Langley...
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (7): 335–338.
Published: 01 December 2005
... or sufficient for achieving high performance and thereby allows for high NPP in the absence of a KSF; and advocating a contingency versus a deterministic approach to modeling high and low NPP. The literature provides extensive support for the basic proposition that increases in NPD strategic planning...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (6): 400–416.
Published: 01 December 1997
... MCB UP Limited 1997 Environmental risk assessment Innovation Organizational structure Strategic planning A new business era, in which information technology is changing the way we work and live has emerged (Business Week, 1994; Stewart, 1994). The information revolution has...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (6): 383–399.
Published: 01 December 1997
... within the industry to move into decline. Strategic planning is normally used to develop an understanding of the market and its competitors and lower the uncertainty which exists. An understanding of technological substitution can, at a minimum, keep a firm in survival mode and, at best, give the firm...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (2): 149–162.
Published: 01 April 1997
...Yanqing Duan; Phillip Burrell Formal planning can yield many benefits for all types of companies but many companies are experiencing difficulties with marketing planning. It has been recognized that expert systems would bring benefits to companies by helping them make better strategic plans...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (2): 118–133.
Published: 01 April 1997
... Limited 1997 Governance Hybrid systems Production costs Strategic planning Transaction costs In rapidly changing markets, firms face extremely short cycles to develop and market their products and services. The need for rapid action challenges a firm’s ability to champion the entire...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (1): 66–75.
Published: 01 February 1997
... industry we find similar categories of firms as when we clustered the Greek dairy industry. So, we come up with three main groups: © MCB UP Limited 1997 Dairy industry Greece Groups Investment Strategic planning What makes firms, competing in an industry, differ from one another...
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (2): 61–69.
Published: 01 February 1993
... and commercialization and presents a model which integrates engineering concepts and market‐oriented perspectives. © MCB UP Limited 1993 Innovation Product strategy Strategic planning New product development VOLUME 8 NUMBER 2 1993 Strategic Marketing and New Product Development AN INTEGRATED APPROACH...
Journal Articles
Journal of Business & Industrial Marketing (1990) 5 (2): 65–70.
Published: 01 February 1990
...‐thinking breed of manager is essential to enable US business to compete on an international scale. Note: This paper was subsequently published in Journal of Business & Industrial Marketing, Volume 6 Number 3, 1991. COMPANY STUDY STRATEGIC PLANNING AND SALES TEAMS George D. Rodgers The Beechcraft...
Journal Articles
Journal of Business & Industrial Marketing (1989) 4 (1): 37–48.
Published: 01 January 1989
...Noel B. Zabriskie Describes how corporations have recently decided that development of strategic planning information can be improved through the involvement of lower‐level line managers in their planning process. Proposes a practical method for organising middle‐level line managers in sequential...

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