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1-11 of 11
Keywords: fsQCA
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Journal Articles
How does the business environment ecosystem promote the development of the MICE industry? Empirical evidence from Chinese provinces
Available to Purchase
Journal of Business & Industrial Marketing 1–14.
Published: 29 May 2026
... environment ecosystem MICE industry FsQCA Configuration analysis Changsha City Social Science and Philosophy Planning Project 2026CSSKKT18 Scientific Research Foundation of Hunan Provincial Education Department 24A0082 The authors thank the anonymous reviewers for their constructive...
Journal Articles
Resilience strategies to mitigate supply chain sustainability risks
Available to PurchaseA.K.M. Shakil Mahmud, Md. Maruf Hossan Chowdhury, Shahadat Hossain, Shanta Banik, Md. Shajjad Hossain
Journal of Business & Industrial Marketing (2026) 41 (6): 837–855.
Published: 06 April 2026
... Qualitative Comparative Analysis (fsQCA) under the quantitative approach. Findings The findings reveal that sustainability risks and resilience strategies are interrelated and explain performance when they have an interaction. As such the asymmetric analysis using fsQCA highlights that configurations...
Includes: Supplementary data
Journal Articles
Unveiling the equifinal configurations driving business model design ambidexterity: based on TOE framework
Available to Purchase
Journal of Business & Industrial Marketing (2026) 41 (7): 975–994.
Published: 01 April 2026
... fuzzy-set qualitative comparative analysis (fsQCA) to examine the multiple configurations driving high and non-high BMDA among a sample of 317 Chinese manufacturing firms. Findings The results reveal that any single TOE factor does not constitute the necessary condition, and the combinations...
Journal Articles
Unleashing value cocreation on industrial internet platforms: a multi-theoretical perspective on SEM and fsQCA
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (5): 1085–1105.
Published: 05 June 2025
..., thereby identifying the prerequisites of value cocreation and the paths of realization for industrial internet platforms. Design/methodology/approach The authors use structural equation modeling (SEM), necessity analysis, fuzzy set qualitative comparative analysis (fsQCA) and robustness tests...
Journal Articles
Exploring the dynamics of firm growth: the interplay of decision-making logic
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Journal of Business & Industrial Marketing (2024) 39 (12): 2716–2744.
Published: 16 October 2024
... depicting firm growth. Subsequently, a self-administered survey was developed based on these insights and distributed to 205 entrepreneurs in Iran. The survey data was analysed using fuzzy-set qualitative comparative analysis (fsQCA) to identify key factors and pathways influencing firm growth. Findings...
Journal Articles
Supply chain management in the insurance industry – symmetrical and asymmetrical analysis
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (11): 2505–2518.
Published: 31 March 2023
... analyses were performed including regression and fuzzy-set qualitative comparative analysis (fsQCA). Findings The results from symmetrical analyses and fsQCA from two countries show substantial differences in how service quality and SCM affect relationship quality. In particular, fsQCA show that all...
Journal Articles
Survival strategies of SMEs amidst the COVID-19 pandemic: application of SEM and fsQCA
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (10): 1990–2009.
Published: 18 January 2022
...Muhammad Sabbir Rahman; Fadi AbdelMuniem AbdelFattah; Surajit Bag; Mohammad Osman Gani Results from SEM support all hypotheses. Results from fsQCA with the same data set show that firms’ business agility and OIC are necessary conditions for SMEs’ survival strategies. The result from fsQCA also...
Journal Articles
Examining the use of fsQCA in B2B marketing research: benefits, current state and agenda for future research
Available to PurchaseDavid Marius Gligor, Ismail Golgeci, Carla Rego, Ivan Russo, Sıddık Bozkurt, Terrance Pohlen, Brian Hiatt, Vipul Garg
Journal of Business & Industrial Marketing (2022) 37 (7): 1542–1552.
Published: 03 November 2021
... analysis (fsQCA). Design/methodology/approach This study uses a literature review to examine the use of fsQCA in B2B marketing research. Findings First, the current manuscript presents the benefits that the application of fsQCA can offer to market researchers investigating B2B phenomena. Second...
Journal Articles
Does crowdsourcing lead to better product design: the moderation of network connectivity
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Journal of Business & Industrial Marketing (2022) 37 (3): 594–611.
Published: 03 August 2021
... crowdsourcing and new product performance. Originality/value These findings not only enrich crowdsourcing and social network studies but also guide crowdsourcing firms to better manage their processes and community members. Crowdsourcing Network connectivity New product performance fsQCA...
Journal Articles
Necessary and sufficient antecedents of customer loyalty to logistics service providers
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Journal of Business & Industrial Marketing (2021) 36 (5): 729–748.
Published: 30 September 2020
... loyalty and its antecedents using the appropriate research methods. Design/methodology/approach The study uses fuzzy sets qualitative comparison analysis (FsQCA) to uncover the antecedents and antecedent configurations of customer loyalty. This study examined the necessity and sufficiency of five...
Journal Articles
Recipes for new product success: the interplay between orientations and environmental turbulence
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Journal of Business & Industrial Marketing (2020) 35 (8): 1345–1357.
Published: 03 July 2020
.... The results also indicate the need to consider alternative methodological approaches such as fuzzy set qualitative comparative analysis (fsQCA) to better understand interdependencies of organizational elements. Furthermore, this research addresses inconsistencies in the literature examining ET, identifying...
