... Eya Kbaier Ayakbaier@gmail.com © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only AI Chatbots Purchase intention Brand attitudes UTAUT framework Brand management Taken together, these gaps underscore the importance of revisiting UTAUT...

... Choice.” One is a brand-name jacket; the other two are not. Chiranjeev S. Kohli can be contacted at: ckohli@fullerton.edu © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Brand management Loyalty Branding Smartphones Online shopping...

... in predicting the outcomes of lawsuits alleging infringement of those same names, logos, or design and packaging elements. © Emerald Group Publishing Limited 2011 Brand management Assets United States of America Therefore, not only marketers but also some accountants and IP attorneys believe...

... be divided into things we don't want to eat and those we want to get the heck away from. © Emerald Group Publishing Limited 2011 Brands Brand management Competitive strategy All abstract reasoning can ultimately be reduced to matrices. You take a bunch of stuff that is complicated...

...Rick Wise; Jana Zednickova Purpose The purpose of this paper is to demonstrate to leaders of business‐to‐business (B2B) organizations the value of using brand management disciplines and tools to accelerate growth. The premise is that B2B organizations need robust, coherent brands...

... and backing it does today. These companies embraced brand management practices efficiently and built strong brand equity. © Emerald Group Publishing Limited 2006 Premier brands Brand equity Shareholder value analysis Brand management Despite the booming economies of Asian countries...

... ecosystems – system‐level competition – is now an increasing focus of business strategy. The paper provides new metaphors to frame brand management for system‐level competition, a new orientation to create novelty in marketing, and a new path to solve complex problems of marketing and sales performance...

.... United States of America Brand management Capitalist systems Globalization Social responsibility Non‐governmental organizations The world, we are told, is flat. It is also tipping, and not in America's favor. Pollsters tell us that US foreign policy – especially in the Middle East – accounts...

... budgets and activities. Original/value Of particular to strategic planners, CEOs, senior executives, brand managers, marketing. © Emerald Group Publishing Limited 2005 Strategic management Strategic objectives Brand management Marketing mix Business development Flick...

... Provides managers with guidelines for managing brand portfolios. Originality/value Of particular benefit to strategic planners, CEOs, senior executives, brand managers and marketing managers. Further impetus comes from faster product introduction cycles; new trademarks registered...