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Volume 1, Issue 4
1 April 1984
Journal of Consumer Marketing Cover Image for Volume 1, Issue 4
Review Article| April 01 1984

ADVERTISING IN SEARCH OF A POSITIVE IMAGE

R.V. Goldstein
R.V. Goldstein
Vice President of Advertising at The Procter & Gamble Company
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1200
Print ISSN: 0736-3761
© MCB UP Limited
1984
Journal of Consumer Marketing (1984) 1 (4): 69–71.
https://doi.org/10.1108/eb008116

I submit for your consideration four simple points concerning advertising's image:

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© MCB UP Limited
1984
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