Article navigation
Volume 1, Issue 4
1 April 1984
Journal of Consumer Marketing Cover Image for Volume 1, Issue 4
Review Article| April 01 1984

A SEARCH FOR CONSTANTS: THE “HEAVY USER” REVISITED!

;
Publisher: Emerald Publishing
Online ISSN: 2052-1200
Print ISSN: 0736-3761
© MCB UP Limited
1984
Journal of Consumer Marketing (1984) 1 (4): 79–81.
https://doi.org/10.1108/eb008118

As in the case with computers and automobiles, marketing seems to seek constantly new and improved models.

© MCB UP Limited
1984
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
238 Views
31 Crossref

New and popular articles

Measuring sustainability-oriented consumption values: developing and validating a scale
From inspired-by to inspired-to: uncovering the factors that influence blind box purchase intention
Guest editorial: Integrating sustainability into the marketing of food services and food and beverage retail merchandising
Investigating unethical behaviour in e-commerce through the lens of fraud diamond theory

Suggested Reading

Heavy wine consumption: empirical and theoretical perspectives
British Food Journal (May,1998)
The heavy user of clothing: Theoretical and empirical perspectives
Journal of Fashion Marketing and Management: An International Journal (April,1999)
Removal of heavy metals in stormwater by hydrous ferric oxide
Proceedings of the Institution of Civil Engineers - Water Management (March,2012)
Heavy lifting: authentic talent development and leadership obtainment for Black women state legislators
European Journal of Training and Development (August,2022)
Bribery: cost of doing business in Africa
Journal of Financial Crime (January,2017)

Related Chapters

Chapter 5 Elusive escapes? Everyday life and ecotopia
Global Ecological Politics
Chapter 4 Utopian sustainability: Ecological utopianism
The Transition to Sustainable Living and Practice
A Comparative Evaluation of Intermittent Demand Forecasting with Updated Smoothing Constants
Advances in Business and Management Forecasting

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (31)
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options