“ADVERTISING/PROMOTION BUDGETS: HOW DID WE GET HERE, AND WHAT DO WE DO NOW?”

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Review Article| April 01 1985

F. Kent Mitchel

General Foods Corporation vice president

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PubMed

Publisher: Emerald Publishing

Online ISSN: 2052-1200

Print ISSN: 0736-3761

1985

Journal of Consumer Marketing (1985) 2 (4): 45–47.

https://doi.org/10.1108/eb008144

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