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Invasion of privacy is a serious, and sometimes frightening, concept for many people. It can evoke images of big brother, in the form of big business, knowing your most intimate secrets and even selling those secrets to others. Laws to guard against these personal violations have been slow in coming from the US government. A combination of consumer fears and sluggish federal response is nothing particularly new, but as with other such situations it has provided state and local officials a lever with which to pry public attention out of the hands of their federal counterparts.

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