AN ETHICAL BASE FOR MARKETING DECISION MAKING

The Need for Ethical Standards The 1970's and 1980's have witnessed an increased concern about building an ethical foundation upon which to make better business decisions in those areas where the Tightness or wrongness of those decisions is open to question. Ethics is the name given to the attempt to think through the moral implications of human actions; business ethics is the study of the morality of business decisions and the determination of standards for those decisions.