The cultural and religious animosity model: evidence from the United States Available to Purchase

The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural and religious constructs and to provide explanations, and thus an understanding, of how cultural and religious differences impact consumer intention to purchase.

Both qualitative and quantitative methods were used to test the model.

The cultural and religion animosity scale is created.

This fills a gap in the literature where there is not currently a scale to measure cultural or religious animosity.