Understanding drivers and outcomes of brand attachment in mobile branded apps Available to Purchase

Trang P. Tran (PhD, University of North Texas) is an Assistant Professor of Marketing at East Carolina University. His research interests include international marketing, customer behavior and service marketing. He has been accepted or published in Journal of Macromarketing, Journal of Business Research, Journal of Consumer Marketing, Journal of Retailing and Consumer Services, among others. His name also appeared in several proceedings of American Marketing Association, Academy of Marketing Science, Society of Marketing Advances, Association of Marketing Theory and Practice, and Decision Science Institute.

Christopher P. Furner (PhD, Florida State University) is an Associate Professor of Management Information Systems at East Carolina University. His research interests focus on mobile computing, location privacy and online word of mouth. His research has appeared in Information Systems Journal, Electronic Markets, AIS Transactions on Human-Computer Interaction and Computers in Human Behavior, among others.

Pia A. Albinsson (PhD, New Mexico State University) is a Professor of Marketing at Appalachian State University. Her research interests include collaborative consumption, the Sharing Economy, consumer activism and value co-creation. Her research has been published in European Journal of Marketing, Journal of Macromarketing, Journal of Public Policy and Marketing, Journal of Consumer Marketing, Journal of Consumer Behaviour, Consumption, Markets, and Culture, Psychology & Marketing, Journal of Marketing Theory and Practice among others.