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Volume 4, Issue 3
1 March 1987
Journal of Consumer Marketing Cover Image for Volume 4, Issue 3
Review Article| March 01 1987

CAN DIRECT MARKETING HELP LEVI STRAUSS & CO.?

Jerry Ireland
General Manager of New Business Operations at Levi Strauss & Co.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1200
Print ISSN: 0736-3761
© MCB UP Limited
1987
Journal of Consumer Marketing (1987) 4 (3): 35–41.
https://doi.org/10.1108/eb008202

While direct marketing is still in its infancy at Levi Strauss & Co., recent testing has demonstrated that this discipline can now play a unique and very effective role in the marketing of its products.

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© MCB UP Limited
1987
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