E-tail format, cognitive orientation and device: shaping variety’s impact on online cart abandonment Available to Purchase

Mr Agnitra Das Sarma is pursuing his Fellow Program in Management (FPM), which is equivalent to Doctor in Philosophy in Management, from Institute of Management Technology Ghaziabad (AACSB accredited). He has earned his BTech from NIT, Dugapur and MTech from Jadavpur University. His research focuses on e-tailing and choice overload.

Dr Juhi Gahlot Sarkar is working as an Associate Professor of Marketing at Institute of Management Technology Ghaziabad (AACSB accredited) in India. She is a PhD in Marketing Management and MBA from IBS Hyderabad (AACSB accredited) in India. She has worked with reputed multinational companies like Infosys Technologies limited and HDFC Standard Life Insurance. Her research interests include consumer-brand relationship including brand love and brand sacralisation. Articles authored by her have appeared in reputed international journals.

Dr Abhigyan Sarkar is working as an Associate Professor of Marketing at Institute of Management Technology Ghaziabad (AACSB accredited), India. He is a PhD in Marketing Management from ICFAI University Dehradun in India. His research interests include consumer–brand relationship, brand love and brand sacralisation. Articles authored by him have appeared in reputed international journals.