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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024733. When citing the article, please cite: Gordon C. Bruner II, Richard J. Pomazal, (1988), “PROBLEM RECOGNITION: THE CRUCIAL FIRST STAGE OF THE CONSUMER DECISION PROCESS”, Journal of Services Marketing, Vol. 2 Iss: 3, pp. 43 - 53.
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© MCB UP Limited
1988
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