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Volume 5, Issue 2
1 February 1988
Journal of Consumer Marketing Cover Image for Volume 5, Issue 2
Review Article| February 01 1988

SPEEDING YOUR NEW PRODUCT TO MARKET Available to Purchase

Milton D. Rosenau, Jr.
Milton D. Rosenau, Jr.
Certified Management Consultant, and heads Rosenau Consulting Company
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1200
Print ISSN: 0736-3761
© MCB UP Limited
1988
Journal of Consumer Marketing (1988) 5 (2): 23–36.
https://doi.org/10.1108/eb008223

There are several reasons why new products must be developed faster than before. This article reviews this changing imperative and describes several specific techniques that can help shorten new product development durations.

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© MCB UP Limited
1988
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