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Volume 6, Issue 2
1 February 1989
Journal of Consumer Marketing Cover Image for Volume 6, Issue 2
Research Article| February 01 1989

Erratum Available to Purchase

Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1200
Print ISSN: 0736-3761
© MCB UP Limited
1989
Journal of Consumer Marketing (1989) 6 (2): 61–70.
https://doi.org/10.1108/EUM0000000002548

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024737. When citing the article, please cite: Michael S. LaTour, Shaker A. Zahra, (1988), “FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED?”, Journal of Services Marketing, Vol. 2 Iss: 4, pp. 5 - 14.

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© MCB UP Limited
1989
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