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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002508. When citing the article, please cite: Hugh M. Cannon, Fred W. Morgan, (1990) “A Strategic Pricing Framework”, Journal of Services Marketing, Vol. 4 Iss: 2, pp. 19 - 30.
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© MCB UP Limited
1990
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