Erratum Available to Purchase

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08858629210035391. When citing the article, please cite: Ann T. Kuzma, William L. Shanklin, (1992), “How Medium-market-share Companies Achieve Superior Profitability”, Journal of Business & Industrial Marketing, Vol. 7 Iss: 3, pp. 29 - 39.