The Team Market: An Exploratory Analysis of Income, Spending and Shopping Patterns

Reports on a study examining teenage incomes and savings, primary sources of information for purchasing in selected product categories,spending patterns within those categories, and teenagers′ overall shopping habits. Concludes that teenagers represent a surprisingly sophisticated market, with a need to define target segments and focus retailers′ attention on two steps: emphasize the image and social nature of shopping in the store, and adopt a strong in‐store selling program once teens arrive.