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Chyon‐Hwa Yeh
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Journal Articles
Consumer behavior of Chinese children: 1995‐2002
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (6): 542–554.
Published: 01 November 2003
Journal Articles
Development of consumer behavior patterns among Chinese children
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1997) 14 (1): 45–59.
Published: 01 February 1997
