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Journal Articles

Market segmentation based on customer experience dimensions extracted from online reviews using data mining

Shweta Pandey, Neeraj Pandey, Deepak Chawla

Journal of Consumer Marketing (2023) 40 (7): 854–868.

https://doi.org/10.1108/JCM-10-2022-5654

Published: 21 July 2023

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Journal Articles

Does impact of price endings differ for the non-green and green products? Role of product categories and price levels

Avinash Tripathi, Neeraj Pandey†

Journal of Consumer Marketing (2018) 35 (2): 143–156.

https://doi.org/10.1108/JCM-06-2016-1838

Published: 19 March 2018

View article titled, Does impact of price endings differ for the non-green and green products? Role of product categories and price levels

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