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1-3 of 3
Keywords: Consumer marketing
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Journal Articles
A practical method for uncovering the direct and indirect relationships between human values and consumer purchases
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2001) 18 (2): 102–120.
Published: 01 April 2001
... behaviour Values Product attributes Perceptions Consumer marketing © MCB UP Limited 2001 Human values Human value scales Human values. Three commonly used human value scales suitable for the current purposes are the Rokeach (1973) Value Survey, the Schwartz Value Survey...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2000) 17 (4): 358–372.
Published: 01 July 2000
... . Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders . New York : John Wiley and Sons 1999 . 286pp. , ISBN: 0471242098 US$29.95 hardback Brands Product strategy Product positioning Consumer marketing This is a book about how to become number two...
Journal Articles
An investigation into whether complaining can cause increased consumer satisfaction
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2000) 17 (1): 9–19.
Published: 01 February 2000
... a day or two. Presumably, complaining leads to short‐term increase in dissatisfaction and this increased dissatisfaction dissipates after a few days. © MCB UP Limited 2000 Consumer behaviour Complaints Customer satisfaction Consumer marketing Based on the preceding review...
