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Keywords: Decision making
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (3): 238–251.
Published: 01 June 2003
...Aviv Shoham; Vassilis Dalakas This study replicated an earlier study conducted in the USA and examined Israeli families’ decision making regarding various products and decision‐making stages. The results revealed that teenage children have influence over family purchases, particularly for products...
