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Keywords: Information technology
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2000) 17 (7): 627–637.
Published: 01 December 2000
...Joby John Stan Rapp and Thomas L. Collins . The New MaxiMarketing . New York, NY : McGraw‐Hill 1996 . 330 pp. , ISBN: ISBN 0071342516 $15.95 (pb) Marketing concepts Advertising Sales promotion Information technology In this new edition, Rapp...
