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Keywords: Internet marketing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2001) 18 (4): 368–376.
Published: 01 July 2001
...Susan M. Lloyd Frederick Newell . Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing . New York, NY : McGraw‐Hill 2000 . 325 pp. $29.95 (hardback). Loyalty Marketing strategy Relationship marketing Internet marketing...
