... with the film producers 20th Century Fox (Stanley, 1997). © MCB UP Limited 2003 Children Influence Consumer behaviour Family life Interpersonal communications Influence of children on family purchasing was more appropriate, as children seemed to be incapable of discerning...

... Loyalty Customer satisfaction Interpersonal communications An increasing interest in satisfaction, particularly postpurchase behavior, has emerged in the literature (Spreng and Sommez, 2000; Strasser et al., 1993; Wilton and Nicosia, 1986). Marketers have moved from traditional...