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Keywords: Interpersonal communications
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Journal Articles
Children’s perception of their influence over purchases: the role of parental communication patterns
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (1): 55–66.
Published: 01 February 2003
... are drawn and recommendations for future research are made. © MCB UP Limited 2003 Children Influence Consumer behaviour Family life Interpersonal communications Influence of children on family purchasing Since the early 1990s children have progressively become the focus...
Journal Articles
The impact of gender differences on change in satisfaction over time
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2002) 19 (1): 12–23.
Published: 01 February 2002
... with the physician and nursing staff. © MCB UP Limited 2002 Gender Health care Loyalty Customer satisfaction Interpersonal communications An increasing interest in satisfaction, particularly postpurchase behavior, has emerged in the literature (Spreng and Sommez, 2000; Strasser et al...
