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Keywords: Market segmentation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2000) 17 (6): 538–547.
Published: 01 November 2000
... relative attitude may be due to the dynamics of a specific marketplace, where most competing brands are seen as similar, and it may be difficult to create a high relative attitude. © MCB UP Limited 2000 Customer loyalty Consumer behaviour Brands Consumer marketing Market segmentation...
