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Keywords: AI-enabled chatbots
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Journal Articles
Examining the impact of anthropomorphism and AI-chatbots service quality on online customer flow experience – exploring the moderating role of telepresence
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (4): 448–471.
Published: 01 April 2025
...Ali Abdallah Alalwan; Raed Algharabat; Amjad Abu El Samen; Hanaa Albanna; Manaf Al-Okaily Purpose Artificial intelligence (AI)-enabled chatbots are considered one of the most intelligent applications with a high degree of anthropomorphism as they can make interactions and conversations...
